Technology Can Do Almost Anything in a Space Now. Amy Turner Senftleben Says That’s Exactly Why It Has to Feel Human.

You can build almost anything into a branded space now — and still walk out feeling nothing. Art director, senior designer, and illustrator Amy Turner Senftleben has spent 25 years working the other side of that problem. Her take: the human element isn’t a person in the room. It’s engineered, one design decision at a time.