- Blog
The North Face Shows Up in Hundreds of Stores It Doesn’t Own. McKenna Ellis Makes Sure It Wins in Every One.
Putting a brand in its own store is one thing — you own the walls and set the rules. Putting it in someone else's is a different discipline entirely. McKenna Ellis, Account Marketing Manager at The North Face, makes the brand show up like itself across hundreds of stores it doesn't own, threading the needle between standing out and being a good guest.
