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Cool Sh*t Spotlight: These Museum Masterpieces Aren’t Paintings. They’re Dye-Sublimation Fabric.
Every "painting" in this museum exhibit is actually printed fabric. In October's Cool Sh*t Spotlight, we show how dye sublimation and slim SEG frames turned portraits, pop art, and room-sized abstracts into gallery-ready art with zero glare.
Every printer says they're fast, but almost none will tell you how much they can print in an hour. Here are six questions that get you the real numbers before you hire anyone.
Every quest needs a tavern. For PAX West, Sobol Solutions, Haskett Works, and SuperGraphics turned a room at Seattle's ACT Theatre into the Red Bull Table Tavern in less than a month — from a wall-to-wall cobblestone floor to the windows facing the street.
A national rollout isn't one campaign. It's 200 small ones that happen to look alike. Here are the six planning decisions that get every store's kit printed, packed, and hung right the first time.
A nationwide retailer's flagship window display was a staircase built out of painted plywood. They wanted it in 67 more stores. Here's how we re-engineered it as a floating EcoFormat® Displays structure that carries product, hides every fastener, and looks like it's defying gravity.
Every month, one project makes us say "holy sh*t, that looks good." September's pick: the Nordstrom 125th anniversary exhibit — a four-floor collaboration between Nordstrom, MOHAI, Curious Beast, Arts Tech Group, and SuperGraphics.
Dye sublimation and UV printing each do things the other can't, and knowing which is which is the difference between a display that looks like it grew there and one that looks like a compromise. Here's how to tell what your display is asking for.
You can build almost anything into a branded space now — and still walk out feeling nothing. Art director, senior designer, and illustrator Amy Turner Senftleben has spent 25 years working the other side of that problem. Her take: the human element isn't a person in the room. It's engineered, one design decision at a time.
Three quotes for the same stadium graphics program will look almost identical. One of them delivers game day. The other two teach you something expensive. Here's how to tell which is which — seven places the difference between a print partner and a printer shows up before you sign.
There's a version of almost any retail graphics project where it costs less and hits harder. Most brands never get to see it. Rob Sullivan, VP of Business Development for Retail, on the three shifts that get you there — none of which take a bigger budget.
Putting a brand in its own store is one thing — you own the walls and set the rules. Putting it in someone else's is a different discipline entirely. McKenna Ellis, Account Marketing Manager at The North Face, makes the brand show up like itself across hundreds of stores it doesn't own, threading the needle between standing out and being a good guest.
Some exhibits you walk through. This one, you feel. Rebels & Icons: The Photography of Janette Beckman landed at MOPOP as a four-decade love letter to music and rebellion — and every surface in the gallery had to carry it. Fabric, dimensional wood, wrapped album panels, acrylic, and a portrait series that took real problem-solving to get right. Here's how we brought the vision to life.
Greg Sundberg has spent 25 years at the University of Montana proving that championship programs aren't just built by coaches and athletes — they're built by the environments they walk into every day. Here's what one of college athletics' most tenured leaders has learned about the strategic power of branded spaces.
A Seattle museum needed a topographic map visitors could put their hands on. So we built one — 17 layers of plywood, direct-printed, hand-assembled, and tough enough to take daily public interaction. Here's how.
Same store, same square footage, mostly the same fixtures — and somehow it never feels the same twice. Inside the 12-year partnership behind Brooks Trailhead, and the playbook that turns every fixture, column, and corner into a campaign surface.