This Creative Director Scaled Retail Across 1,200+ Doors and Sold a High-Rise That Didn’t Exist Yet — with the Same Playbook.
How do you sell a luxury condo in a building that doesn’t exist yet? The same way you roll out a retail concept across 1,200 T-Mobile stores. Creative Director Lane Tollefsen has spent 23 years building branded experiences across industries — and every project comes back to one thing: creating a sense of place. Here’s the playbook she’s uses to make it happen.