File Formats & Requirements
Press Quality PDF at 100% size, including bleeds and crop marks.
*Sending these files often require additional steps. If you’re unsure how to proceed, your customer service rep will be able to assist.
*InDesign & Illustrator will do this via the “Package” option
Far Away – Web
(POP displays, hand held prints, etc.)
(3 to 10 feet distance. Directional / instructional signage, Ad posters, etc.)
(10 to 25 feet distance. Banners, construction hoarding, passenger vehicle wraps, etc.)
(25 feet away or more. Billboards, building wraps, bus / trailer wraps, etc.)
Fig. A – Vector vs. Raster logos
Vector graphics can be resized without loss of print quality.
Fig. B – Raster Image Quality Distinctions
but low quality
and high quality