Art Submission Guidelines

File Formats & Requirements

Preferred Format

Press Quality PDF at 100% size, including bleeds and crop marks.

Supported Programs/Files:

  • Adobe Illustrator (.ai*, .eps, .pdf),
  • InDesign (.indd*, .idml*, .pdf),
  • Photoshop (.psd, .psb, .jpg, .tif, .raw, .eps, .pdf), CorelDRAW (.eps, .pdf)

*Sending these files often require additional steps. If you’re unsure how to proceed, your customer service rep will be able to assist.

General File Preparation Guidelines:
  • Build art in 1:1 Full Scale when possible or 1:10th Scale for very large graphics, but any clearly indicated scale is acceptable.
  • Ensure your files include at least 1 inch of perimeter bleed (i.e. additional art extending 1″ beyond the needed final print size). For example, a 20″w x 30″h should be built at 22″w x 32″h (and include crop marks).
  • All Logos should be supplied as vector art (see Figure A below) or at the highest resolution available (raster).
  • Convert all text to outlines (aka curves or paths) where possible, or include copies of all fonts used in the artwork.*
  • All images used in the art should be linked (not embeded) and provided in an “Assets” folder.*
  • Avoid color adjustments on-screen. What is seen on-screen is not how it will print in most cases.
  • Files should be supplied in CMYK. Please indicate any specific Pantone (aka PMS or Spot) colors as needed for color match.
  • All black should be built as Rich/Process Black (C:50, M:50, Y:50, K:100) to ensure solid/even saturation in the print.
    Single c olor (aka grayscale) black will not have the same density that Rich Black will provide.
  • Avoid the use of [Registration] black, [Paper] white, custom Spot colors, and Overprint transparency fills. These are offset printing options that do not reproduce well or cause errors in digital printing environments

*InDesign & Illustrator will do this via the “Package” option

Resolution Suggestions:

  • Please note, the quality of the original photo is as important as dpi (see Figure B below)
  • The recommended image resolution is dependent mostly on viewing distance. Higher image resolutions are better for close viewing distances. Here are some suggested minimum image resolutions in Dots Per Inch (dpi) at final size:

Close Up

Arm’s Length

Mid-Range

Far Away – Web

200-600 dpi

150-200 dpi

100-150 dpi

50-150 dpi

(POP displays, hand held prints, etc.)

(3 to 10 feet distance. Directional / instructional signage, Ad posters, etc.)

(10 to 25 feet distance. Banners, construction hoarding, passenger vehicle wraps, etc.)

(25 feet away or more. Billboards, building wraps, bus / trailer wraps, etc.)

  • For artwork created to scale, remember that the resolutions suggested here are at final size. For instance, if your artwork is created at 1:10 scale, you must multiply the suggested resolution by 10 so it is correct when enlarged.

Fig. A – Vector vs. Raster logos

Vector graphics can be resized without loss of print quality.

Fig. B – Raster Image Quality Distinctions

  • Art sampled from the Internet is often low resolution and not for print
  • Some large files with appropriate resolution (dpi) are not crisp images
  • SuperGraphics will inform you if art does not meet recommended quality

Vector

Low Resolution

Raster

High Resolution,
but low quality

High Resolution,
and high quality

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