One of the nation’s most iconic multi-door retailers runs one of the fastest-moving beauty marketing programs in the industry. Campaign schedules, priorities, and timelines shift daily. Dozens of brands activate across more than ninety stores at a time. And yet every rollout must arrive on time, on brand, and with the kind of precision consumers expect from a national leader.
Achieving this level of performance required a partner that understood cross-functional team communication, large-scale distribution, extremely tight turnarounds, and flawless brand accuracy. With deep expertise in serving the complex demands of national retailers, SuperGraphics proudly steps into that role.
The Vision: A Flexible & Fast Campaign Engine Optimized for Complex Retail Environments
For this retailer’s beauty division, campaigns run continuously throughout the year. That includes product launches, seasonal messaging, multi-brand promotions, and rapid-response sales driven by market trends. Every campaign requires a meticulously detailed combination of distribution lists, artwork setup, production, packaging engineering, kitting, and nationwide shipping.
The retailer needed a system that could keep pace with their creative demands while maintaining consistency across every store. Their expectation was a smooth, dependable workflow that would allow them to launch on time, on brand, and without misstep.
The creative direction and artwork for each campaign originate internally through the retailer’s brand teams. SuperGraphics receives the files and is trusted to engineer, print, package, ship, and track each component with full fidelity to the brand’s intent.
This partnership is grounded in precision, efficiency, and a commitment to minimizing friction at every touchpoint.
Managing Complexity: High-Volume Workflows With Zero Room for Error
Running a national beauty program at this scale means there is no margin for error. A single missed guideline, inaccurate distribution list, or delayed shipment can impact store execution and revenue. The challenges are constant and compounding:
- Strict brand consistency across multiple store formats
- Color matching under mixed retail lighting
- Tight delivery windows across the country
- Multiple campaigns overlapping every week
- Ongoing logistical coordination with brand teams, project managers, and store operations
SuperGraphics’ role is to ensure that none of these moving parts become bottlenecks.
Where SuperGraphics Showed Up: High-Volume Campaign Production with White-Glove Service & Seamless Operational Support
SuperGraphics supports this retailer through a fully integrated production and fulfillment model designed for high-velocity, high-accuracy campaigns. In a typical day, three to four campaigns launch simultaneously, each with more than 400 assets engineered, produced, packed, and shipped nationwide. Every piece must meet brand standards exactly — down to substrate choice, color, and fixture compatibility. Our support includes:
Large-Scale Wall and Fixture Graphics
High-quality printed materials that maintain color consistency across all stores, even with mixed substrates, lighting, and different fixtures.
Custom Packaging and Kitting
Perfectly-sized packaging engineered specifically for beauty displays, ensuring each store receives the exact materials required for its footprint and layout. Space-optimized packaging creates efficiencies for reducing costs and mitigating potential damage.
Prepress Automation
Automated file preparation that transforms a 30-minute manual process into a five-minute optimized workflow, allowing hundreds of files to move through the system without delay.
Material Testing and Engineering
Specialized testing for mirror substrates, metallic finishes, and other non-traditional materials for maximum awareness and sales impact on the sales floor.
Nationwide Distribution
East to West Coast shipping schedules coordinated around tight delivery windows, ensuring campaigns arrive exactly when the retailer needs them. This includes clear labeling and smartly kitted packaging for fast distribution to individual departments upon receipt.
The result is a comprehensive system that manages everything from artwork receipt to final delivery, creating a seamless experience for the brand’s internal teams.
A Long-Term Partnership Built on Operational Excellence, Reliability, and Meaningful Relationships
The retailer’s beauty division relies on SuperGraphics because we operate as an extension of their internal team – and that requires a meaningful relationship built on trust and rooted in:
- Pre-campaign planning, testing and ideation sessions
- Relentless reliability & on-time delivery
- Precise brand accuracy across all materials and stores (even in the most unique formats and environments)
- Transparent and proactive communication
- A proven ability to manage shifting timelines and last-minute orders
- Expertise in both high-volume production and specialty prototyping
Because the retailer navigates fast-paced trend cycles and competitive pressure, they require a partner who can anticipate challenges and respond quickly. SuperGraphics brings combined 400 years of retail experience, transparency, structure, and operational discipline to a program that changes daily.
The Outcome: A Campaign System That Empowers Brand Agility and Maximizes Consumer Impact
With this system in place, the retailer now operates with a pressure-tested campaign engine that is fast, predictable, and built for scale. The results include:
- 3-5 day turnaround on major campaigns
- Higher accuracy in store-level execution
- Reduced transit costs through optimized kitting and packaging planning
- Increased internal bandwidth due to SG’s logistical support
- Consistent brand precision from coast to coast
- Faster activation of trend-driven and time-sensitive promotions
- Higher ROI on campaign investment
In an industry where speed and accuracy directly influence revenue, this partnership enables the retailer’s teams to operate with agility — and deliver elevated beauty experiences to shoppers nationwide.
A Faster, More Reliable, Less Stressful System for Your Next Campaign
From high-volume retail campaigns to specialty prototyping and window displays, SuperGraphics delivers white-glove service, obsessive attention to detail, and frictionless execution — so your teams can focus on doing their best work.
If your next rollout demands speed, accuracy, and a partner who thrives under pressure, we’re ready.
