All Aboard! ⛴️
Client Goals
Seapine Brewing Company aimed to increase brand visibility and engagement on a local ferry by replacing the previous vendor’s graphics with visuals that reflect their identity and appeal to commuters. This project provided an opportunity to showcase Seapine’s commitment to quality and craftsmanship in a unique, high-traffic setting.
Challenges
The installation presented logistical challenges due to the ferry’s continuous operation. To minimize disruption, our team collaborated closely with multiple stakeholders, coordinating around peak periods to ensure a smooth installation process. This required careful planning and flexibility to meet both operational needs and branding goals.
Unique Features
Seapine’s branding was applied extensively across the bar and checkout areas, offering a visually cohesive and inviting space that exceeded the scope of previous installations. The custom graphics, inspired by Seapine’s brand values, created a fresh, nature-oriented ambiance that resonated well with ferry passengers.
Client Feedback
While formal feedback from Seapine was limited, the updated branding has garnered positive comments from commuters who appreciate the transformation. The refreshed look enhances the onboard atmosphere, aligning with Seapine Brewing Company’s objective of building a memorable brand presence.
This project underscores the importance of working with multiple stakeholders to achieve a seamless, impactful result, showcasing Seapine Brewing Company’s brand in a dynamic and engaging way
