Seattle 2026: World's Biggest Soccer Tournament Activation Guide
The world’s biggest game is coming to our backyard, the net is wide open, and it’s time to shoot your shot.
OWN THE MOMENT.
From watch parties and pop-up events to retail promotions and branded environments, this global moment is an opportunity to activate your audience at scale.
We’ve built a ready-to-launch menu of customizable assets to help you show up boldly, drive engagement, and convert attention into revenue.
A SUITE OF PATTERNS, MESSAGING, AND COLORS TO CHOOSE FROM.
Visit Seattle has created a big and bold brand guide that unlocks the opportunity for your brand to tap into the look, voice, and spirit of the biggest game in soccer – right here in Seattle.
Combining Visit Seattle’s exciting pre-designed patterns, messaging, and background colors with our custom eye-catching displays, banners, and kits, you’ll get to stand out from the crowd and play a part celebrating this iconic event, while tapping into the profitable tourism set to hit the city.
Let's Do Cool Sh*t
OPTION 1:
OVERSIZED FUTBOL + MATCH BALL PEDASTAL
A high-impact centerpiece designed to anchor watch parties, retail activations, and branded event spaces.
Crafted from lightweight, 100% recyclable Xanita board, this oversized futbol sits atop a fully customizable pedestal — giving your brand four sides of high-visibility real estate.
Customization Options:
- Your logo applied to the futbol (single or multi-panel)
- Fully branded pedestal wrap (all four sides)
- Custom color matching and messaging
Perfect for photo moments, social engagement, and high-traffic environments.
OPTION 2:
FREESTANDING DISPLAY
Make your message impossible to miss.
This oversized freestanding sign (approx. 8’ H x 3’ W) creates instant presence in watch party spaces, retail entrances, hospitality lobbies, and pop-up environments.
Built with a sturdy monument base for stability, it’s designed for high-traffic activation.
Features:
- Large-format campaign messaging
- Dedicated logo placement for brand visibility
- Customizable copy for themed promotions
- Scalable for multi-location distribution
When Seattle welcomes the world, your message stands tall.
OPTION 3:
WATCH PARTY KITS
Turn your space into the place to watch.
Built specifically for commercial spaces and restaurants hosting watch parties, these kits deliver instant atmosphere and brand visibility — without the design heavy lift.
Kit Options Include:
- Large-format banners
- Window graphics
- Branded floor decals
- Freestanding displays
Select one piece or build a full activation package. Simple, streamlined customization keeps production fast while maintaining strong brand presence.
OPTION 4:
RETAIL GRAPHIC KITS
When Seattle hosts the world, retail spaces have an opportunity to convert increased traffic into brand engagement.
These scalable graphic kits are designed to drive foot traffic, reinforce promotional messaging, create photo-friendly moments, and support limited-time campaigns
Graphic Options Include:
- Window clings
- Floor decals
- Counter mats
- Standees
- Rigid table toppers
Flexible ordering allows for single-location activations or coordinated multi-store retail rollouts.
A PARTNER YOU CAN TRUST, ON AND OFF THE PITCH
For over 35 years, we’ve helped brands turn “what if?” into executed reality — fast.
As Seattle prepares to host millions of soccer fans from around the globe, this is your chance to show up boldly and capture attention while it matters most.
Let’s build something worth remembering.
Work with us
1
Fill out the form and let us know which option you’re interested in so you can take advantage of the tourism dollars flooding the city along with the big game.
2
We’ll bring your activation to life – prototyped, produced, kitted, and shipped so you’re ready well before the first player hits the pitch.
3
Watch the tourists and the locals alike connect with your brand and revenue flow in as we all celebrate the biggest game ever ascending upon the Emerald City.
We’re Not Just a Printer. We’re Your Teammate.
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