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Why Memorable Spaces Don’t Come from Comfortable EGD Teams: Interview with Simon Sung

Simon Sung has led environmental design at Pacific Lutheran University long enough to watch trends come and go. What's kept his work sharp isn't a bigger budget or a better brief — it's a creative culture built on curiosity, experimentation, and the willingness to play before anyone asks.
PLU Department of Kinesiology entrance featuring a bold gold painted brick wall with the university's medallion graphic and dimensional "Department of Kinesiology" lettering, produced by SuperGraphics.
Simon Sung has led environmental design at Pacific Lutheran University long enough to watch trends come and go. What's kept his work sharp isn't a bigger budget or a better brief — it's a creative culture built on curiosity, experimentation, and the willingness to play before anyone asks.
Large backlit Fjallraven SEG fabric display of hikers on a lush mountain trail at sunset, mounted above retail shelving with colorful Kanken backpacks and gear
Most retail brands reinvent themselves every season. Fjällräven bets on the opposite — telling the same story, rooted in the same values, over and over again. Kayla Kerbel, Visual Merchandising Manager for the Americas, is the one making that bet pay off across 30+ stores. Here's how product storytelling, Swedish simplicity, and a career path nobody saw coming are quietly building one of the most consistent retail experiences in the outdoor market.
Custom Ariat International interior wall display featuring large metal ARIAT letters, framed rodeo photography, Western memorabilia, and a longhorn skull centerpiece.
How do you create custom in-store experiences across 33 locations without losing brand consistency? Ariat International’s Sr. Manager of Retail Visual Merchandising, Amber Mitchell. shares how curiosity, authenticity, and scalable visual systems help her team deliver storytelling that flexes by store format, customer, and region.
Full-height Buckle retail barricade installed in a shopping mall, featuring large lifestyle graphics of models, bold vertical Buckle branding, and directional messaging produced and installed by SuperGraphics.
A behind-the-scenes look at how Buckle’s project management team keeps rollouts running smoothly across 444 stores, builds strong relationships, and aligns dozens of teams for consistent, guest-ready results.
Pacific Lutheran University (PLU) fleet vans with full vinyl wraps featuring the Lutes mascot, black and yellow colors, and PLU Recreation branding.
Rushed reprints. Rescheduled installs. Vehicles sitting idle. When a fleet rollout fails, the costs pile up fast. Learn the 4 steps to a fleet wrap project rescue and how the right partner can bring order, speed, and precision back to the process.
MacDonald-Miller electric fleet van wrap on a matte black finish celebrating '60 YEARS' with corporate branding and 'Building Better Futures' message.
When a fleet wrap project fails, vehicles sit idle, and revenue stalls. Discover the top 3 reasons fleet wrap failure occurs—from poor discovery to disorganized installs—and how SuperGraphics ensures predictable, efficient rollouts.
Boeing fleet truck wrap with large format recruiting graphic that reads "We're Hiring Join #TeamBoeing" on a blue background.
Downtime costs more than you think. 5 fatal fleet wrap rollout mistakes—from template guesswork to failed crew coordination—keep your vehicles off the road and out of service. Learn how a truly reliable partner keeps your fleet profitable.
Dimensional lettering and custom vinyl wall graphic in an office hallway reading "LOVE OUR CUSTOMERS" surrounded by red and pink heart decals.
Your office is a living brand asset. We break down 5 strategic ways to approach branded workspace design, ensuring your interiors unify the brand, use memorable textures, and scale consistently across all locations. Transform blank walls into culture-building environments
Mission wall graphic with dimensional AT&T and Infosys co-branding logos, featuring a large white vinyl mission statement and rainbow ceiling installation.
Don't let a bad vendor jeopardize your multi-location project. We outline 5 costly mistakes to avoid that increase corporate graphics rollout risk, compromising brand consistency and project deadlines. Partner with a team that has a nationwide logistics plan.
White printed privacy film on glass office doors with corporate mission statement text.
Blank walls. Fragmented visuals. Generic spaces. When your interiors lack brand identity, they compromise culture and trust. Learn how the right branded workspace design transforms forgettable offices into memorable, unified environments—and how to scale that vision without losing consistency.