Bus-ted Out in Style 🚌
Challenge & Objectives
Clallam Transit sought to elevate the visibility of the Olympic Peninsula with striking bus wraps that would serve as moving billboards for the region. They had purchased high-quality imagery but needed assistance customizing the designs, integrating multiple elements, and ensuring the final artwork was optimized for large-scale printing. Additionally, they explored options for full window wraps and cut-out applications, requiring expert guidance on feasibility.
One of the key challenges was adapting the artwork to the unique dimensions of each bus while maintaining visual cohesion and impact. This required close collaboration to refine layouts and ensure a seamless transition across vehicle surfaces.
Execution & Solutions
SuperGraphics’ design and production teams worked closely with Clallam Transit to fine-tune the artwork, adjusting the images for maximum effect while ensuring they met all technical specifications. Given the complexity of the project, installation was carefully planned, with one bus wrapped per day. A dedicated team of installers stayed on-site in Clallam to ensure a smooth and efficient process.
Results & Impact
The final bus wraps effectively captured the essence of the Olympic Peninsula, transforming Clallam Transit’s fleet into eye-catching promotional tools for the region. The client was highly satisfied with the outcome, noting the exceptional quality and seamless execution. This project reinforced SuperGraphics’ expertise in large-format vehicle branding while supporting their clients vision.
