Refuel Recognition
Client Goals
Darigold launched a major fleet branding initiative to refresh their brand identity, featuring special wraps honoring military personnel and first responders. Their rebranding soft launch required a smooth, efficient rollout without disrupting fleet operations. The project encompassed full wraps for ten truck cabs with coordinated designs extending to their trailers, creating a striking, unified look.
Keeping the fleet operational during the installation of high-quality, large-scale wraps was Darigold’s top priority. They needed a partner who could both execute their vision and manage complex logistics—minimizing downtime while maintaining precise scheduling. Through careful coordination, the project was completed with minimal disruption, keeping their trucks where they needed to be: on the road.
Unique Features
The custom tribute wraps honoring first responders and military veterans emerged as a standout feature. These specialty designs, developed through close collaboration, perfectly captured Darigold’s vision. Beyond mere branding, these wraps served as meaningful tributes that reinforced Darigold’s values and deepened their community connections.
The rest of the fleet showcased Darigold’s refreshed branding, reinforcing their corporate identity while ensuring consistency across vehicles and enhancing brand visibility on every route. The combination of tribute wraps and new brand identity produced a fleet that was both visually impressive and strategically purposeful.
Check out the before-and-after transformations above! (Original trucks were white.)
Challenges
Proper preparation proved crucial—each cab and trailer required thorough washing and drying before installation. For a fleet of this size, coordinating the cleaning process was essential to prevent delays and ensure proper wrap adhesion. Thorough project management kept everything on track, with the team coordinating every detail to ensure vehicles were ready to be wrapped on time. This careful scheduling minimized fleet downtime while maintaining operational efficiency.
Client Response
The finished fleet wraps received enthusiastic approval, with Darigold’s team—particularly the drivers—delighted by the results. The newly wrapped fleet took center stage at a special launch event, showcasing Darigold’s refreshed identity. The project’s impact reached beyond the company itself, gaining additional exposure through their LinkedIn page and amplifying their brand message. See it here!
This project transcended mere aesthetic improvements—it helped Darigold enhance their market presence, strengthen brand recognition, and build customer trust. The successful execution of such a large-scale project demonstrated how strategic branding combined with expert implementation can deliver meaningful business impact.
