Client Goals:

SuperGraphics was tasked with preparing Husky Stadium for a high-profile game against Michigan, in their new athletic conference. The university needed bold, impactful signage and wraps that would elevate the fan experience, reinforce school pride, and reflect the university’s rich history. The project included large-scale wall graphics and column wraps strategically placed throughout the stadium to create a cohesive, branded environment that would impress fans for this important event.

SuperGraphics’ Approach:

Understanding the significance of the moment, SuperGraphics worked closely with the university’s team to ensure every detail aligned with their goals. We prioritized clear communication from the start to fully understand the project’s scope, key objectives, and timeline.

To keep everything on track, we developed a detailed work-back schedule that outlined key milestones. This allowed us to coordinate seamlessly with stadium operations, ensuring all tasks were completed efficiently and on time without impacting the stadium’s event preparations.

Key Deliverables:

• Wall Graphics: SuperGraphics updated two sections of wall graphics that were originally installed a few years ago, enhancing their impact. Featuring the university’s iconic “W” logo, the new wall graphics refreshed these high-visibility areas and emphasized both brand presence and sponsorship.

• Column Wraps: Strategically placed column wraps provided functional wayfinding while reinforcing the university’s branding. These wraps not only guided fans but also contributed to the stadium’s overall visual appeal, creating a unified look throughout the space.

Challenges and Solutions:

One of the key challenges was ensuring that the stadium looked its best for this significant game. SuperGraphics responded by streamlining production and installation processes, ensuring that all elements were executed efficiently without sacrificing attention to detail. By coordinating closely with stadium operations, we delivered the project on schedule without disrupting game-day preparations.