SuperGraphics Quadruples Large-Format Print Speed with Durst P5 350 HSD4, Expanding Capacity for High-Volume Clients
SuperGraphics has installed the Durst P5 350 HSD4 at its SODO facility, bringing the fastest and highest-capacity large-format press to Seattle. Powered by Durst’s Double 4 technology, the HSD4 quadruples the CMYK print head configuration of its predecessor — delivering 4x the speed at up to 7,600 sq.ft/hr with the same unmatched print quality. The upgrade expands capacity for high-volume clients, enabling faster turnarounds, more flexible scheduling, and the ability to run multiple large-scale jobs simultaneously.
This Creative Director Scaled Retail Across 1,200+ Doors and Sold a High-Rise That Didn’t Exist Yet — with the Same Playbook.
How do you sell a luxury condo in a building that doesn’t exist yet? The same way you roll out a retail concept across 1,200 T-Mobile stores. Creative Director Lane Tollefsen has spent 23 years building branded experiences across industries — and every project comes back to one thing: creating a sense of place. Here’s the playbook she’s uses to make it happen.
Every Campaign Ends Up Somewhere: What Nordstrom’s Max Kunz Wants Visual Merchandisers to Rethink
In visual merchandising, every campaign ends up somewhere — and for most of retail, that somewhere is a landfill. Nordstrom graphic designer Max Kunz breaks down what sustainability actually looks like from the inside: the material trade-offs, the cultural shifts, and the process changes that make the biggest difference.
80% Carbon Savings Were Hiding in Signage & Wayfinding. Gensler’s Peter Muller Built the Tool to Unlock Them.
Peter Muller at Gensler asked a question nobody in EGD was asking: what’s the carbon footprint of our signage? The answer — and the tool he built because of it — is something every EGD professional should know about.
Sustainability Is a Communications Problem. How HH Global’s Sean Carr Helps Turn Strategy into Action.
Sustainability programs don’t fail because of bad science. They fail because nobody can explain them in the language of business. Sean Carr, Director of Sustainability for the Americas at HH Global, breaks down where your carbon impact actually comes from — and why the biggest win might be simpler than you think.
Microsoft Runs Some of the Biggest Events in Tech. She’s the One Making Sure They Don’t End Up in a Landfill.
The events industry builds big and tears down fast — typically straight into a landfill. Microsoft’s Angie Hopkins has spent years proving it doesn’t have to be that way, embedding sustainability into some of the biggest events in tech through reuse-first design and the right partnerships.
Why Memorable Spaces Don’t Come from Comfortable EGD Teams: Interview with Simon Sung
Simon Sung has led environmental design at Pacific Lutheran University long enough to watch trends come and go. What’s kept his work sharp isn’t a bigger budget or a better brief — it’s a creative culture built on curiosity, experimentation, and the willingness to play before anyone asks.
Fjällräven Doesn’t Chase Trends: One Visual Merchandising Leader Proves How That Philosophy Works Across The Americas.
Most retail brands reinvent themselves every season. Fjällräven bets on the opposite — telling the same story, rooted in the same values, over and over again. Kayla Kerbel, Visual Merchandising Manager for the Americas, is the one making that bet pay off across 30+ stores. Here’s how product storytelling, Swedish simplicity, and a career path nobody saw coming are quietly building one of the most consistent retail experiences in the outdoor market.
How an Iconic Retailer Boosted Holiday Sales by 6-8% Across 11 Stores with One of Their Biggest and Boldest Exterior Campaigns Ever
An iconic retailer launched one of their boldest holiday storefront campaigns ever across 11 locations, featuring oversized 3D gift displays, massive exterior banners, and high-impact seasonal graphics. Backed by detailed engineering, site surveys, and safety-first installation planning, the rollout delivered a seamless execution and helped drive a 6–8% lift in store sales.
How Ariat International Creates Custom Customer Experiences Across 33 Stores Without Breaking Branding
How do you create custom in-store experiences across 33 locations without losing brand consistency? Ariat International’s Sr. Manager of Retail Visual Merchandising, Amber Mitchell. shares how curiosity, authenticity, and scalable visual systems help her team deliver storytelling that flexes by store format, customer, and region.