The University of Washington’s partnership with Blizzard Entertainment for a World of Warcraft sponsorship aimed to enhance the game-day experience and highlight the power of brand collaborations in college sports. This initiative set a new precedent for integrating gaming with athletics.

 

The goal was to create bold, high-impact visuals that engaged fans, players, and media. Strategic placement was essential to maximize exposure and showcase the synergy between the two brands. Executing this effectively ensured stakeholders saw the full potential of such partnerships.

 

After surveying Husky Stadium at UW, we worked closely with the sponsorship team to determine optimal branding placement. Our precise templates ensured visuals were positioned for maximum visibility, strengthening audience engagement and media coverage.

 

Midway through the project, a vendor issue created a significant challenge: the helmet stickers, a key branding element, were suddenly unavailable. This presented a major hurdle, as the helmets played a central role in promotional content and game-day visuals. With little time to spare, we sourced a custom gold metallic material to match the helmets, ensuring consistency across all branded elements. After thorough test prints to verify accuracy, we finalized the design and installed the decals just in time for a high-profile Xbox photo shoot.

 

The ability to adapt quickly and secure a solution within such a tight timeframe wasn’t just about getting the job done—it demonstrated the importance of agility in meeting sponsorship and client expectations and ensuring brand consistency under pressure.

 

The World of Warcraft branding made a major impact, prominently displayed on the field and covered by ESPN, the Seattle Times, and other major outlets. This project set a new standard for sponsorship visibility in college sports. Check out the video down below!

 

This project highlighted how strategic brand partnerships can elevate the game-day experience and drive meaningful engagement. By overcoming challenges and executing effectively, we demonstrated the value of impactful sports sponsorships for our clients. 

 

This project showcased how effective branding enhances both the fan experience and sponsor visibility. As universities and brands look for new ways to engage audiences, delivering precision, creativity, and adaptability will continue to be essential. If you need branding solutions that stand out and make a lasting impression, we’re here to bring your vision to life.