At SuperGraphics, we enhance brands with innovative, sustainable solutions. One example is using eco-friendly Xanita board for pop-up store setups, reflecting our commitment to sustainability and helping brands achieve their environmental goals. Learn more about Xanita here!
Nordstrom recognized the potential of our sustainable solutions and invited us to collaborate on their Sanrio/Hello Kitty 50th Anniversary celebrations in New York, Austin, Seattle, and Los Angeles. Together, we created a visually stunning and functional pop-up store, complete with two selfie photo stations and multiple creative executions per location.
Our choice of eco-friendly Xanita, made from recycled kraft material, aligned perfectly with Nordstrom’s sustainability goals. Working with Xanita presents unique challenges due to its distinct properties. Unlike traditional substrates, Xanita requires precise handling and specialized equipment to ensure accurate cuts and consistent quality. Its lightweight yet sturdy nature demands careful engineering to maintain structural integrity without compromising design aesthetics.
At SuperGraphics, we provided the precise engineering, design, color matching, formatting, layout adjustment, and quality control that Nordstrom expects, ensuring that all graphics—from window displays to floor graphics—were accurate, consistent, and high-quality. Learn more about our process here!
The success of Nordstrom’s Hello Kitty 50th Anniversary campaign highlights the impact of tailored, eco-friendly solutions. This campaign not only celebrated a beloved character but also demonstrated the value of thoughtful and sustainable branding efforts. By providing comprehensive services that ensure smooth and impactful execution, we aim to help brands stand out while staying true to their mission and vision. Our work with Nordstrom is a testament to how effective collaboration and attention to detail can elevate a brand.
We are grateful for the opportunity to support Nordstrom and look forward to helping other clients achieve their branding goals with our exceptional service and sustainable solutions. Watch this short video to see more!
Check out Nordstrom’s flagship store in NY!
